The Silver Cloud Hotel’s Seattle Stadium location selected .advancedMethod’s express system for their new digital signage solution. The Silver Cloud location was previously using PowerPoint to promote meeting schedules, their restaurant, local advertising, and hotel amenities to LCD screens located throughout the building. The problems they faced were that PowerPoint does not allow the scheduling of content in advance, the content is low quality, and it is not updatable via the web. With express, the hotel is now able to create content, update and schedule, and manage their digital signage through a web browser.
Since Silver Cloud began using express, they have increased their profit in both their hotel and in their restaurant, Jimmy’s on First. Bill Weise, General Manager of the restaurant has seen the results first hand: “We have three screens in various areas. Since we have put them in we have seen a marked improvement in business.” Besides an increase in revenue, the amount of guest questions that the staff receives have dramatically declined. Now when guests approach staff, it is to ask for more information about a service they have seen advertised on express, thus setting the hotel up for a purchase.
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